taking charge™

Recent job numbers have unemployment at 8.5% and 663,000 jobs lost last month.   Employment markets are said to lag the overall economy by about 3 months.  So, if the economy bottoms in summer or fall, 2009, then the employment markets are likely to bottom by end of 2009.  

What does that mean for you?  

You need a game plan that recession-proofs your career.

How do you do that?   Follow the lead of any good entrepreneur:

1. Know the market.  Follow trends.  Know what will be hot next year, the year after.   Identify blue ocean opportunities and avoid red ocean opportunities.

2. Know your product. In this case, you.   What makes you stand out in the crowd?  Why should customers (aka employers) buy your product (aka hire you)?

3. Have a strong sales and marketing strategy and execute it. 

It is that simple.  The keys to taking charge of your career in any economy.